Enotourism · wine experiences Incubated Invested

MasterWine AI

The network connecting wineries, tour operators and wine experts.

MasterWine AI is a platform that connects wineries, tour operators and wine experts to create, promote and sell authentic wine-tasting and enogastronomic experiences.

What it does

MasterWine AI brings three worlds together around wine experiences: wineries looking for visibility and new wine lovers and tourists; tour operators, who get a dedicated platform to present curated experiences to a select audience; and wine experts — sommeliers, content creators and sector professionals — invited to join as “WineMaster” to create content and offer experiences.

The goal is to turn a region's wine and food richness into authentic experiences that are easy to discover, book and share. The project is in a pre-launch phase: you join via the waiting list on the site.

A three-sided network

Connects wineries, tour operators and wine experts.

Visibility for wineries

Reach new wine lovers and tourists.

Become a WineMaster

Sommeliers and creators make content and offer experiences.

Junto ecosystem

Part of the Junto ecosystem

Junto Innovation Hub builds and grows startups in Modena — incubating, accelerating and investing in them, and connecting founders, skills, capital and territory. This is one of the companies born or grown within that ecosystem.

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