Adoption of crypto assets in Italy: Web3 startup opportunities

In the analysis of crypto asset adoption in Italy, concrete signs of maturation emerge: crypto has become an integral part of the digital ecosystem, with new opportunities for financial services, payments, and Web3 business models. The available analysis highlights 2.8 million holders, equal to about 7% of the population, a level still below major European partners but indicative of significant growth in interest among consumers and businesses. In parallel, the adoption of on-chain payment tools and stablecoins is pushing fintechs and traditional companies to rethink payment, settlement, and investment models. The European regulatory framework, led by MiCAR and the integration of infrastructures such as Appia and Pontes, is providing a clear framework for the development of crypto and Web3 projects in Italy and Europe.

Fonte osservatori.net